In 1993, Jay Jackson, founder and current director of Advanced Hydroponics in the Netherlands, decided to find an alternative to the fertilizers available at the time, which he and many other growers used. Jay was looking for a formula that would combine: ease of use, high performance and competitive prices. To get the solution, Jay went to experts at the "Dutch Flower Seed Research Center" in the Dutch city of Aalsmeer. To make use as simple as possible, it was necessary to present the ingredients in a way that allows easy mixing, so that any grower can easily adjust the volumes of the most necessary nutrients according to their needs. That's how Dutch Formula was born!

It is a liquid fertilizer consisting of three components that should be mixed in an easy ratio: 2: 1: 1 during the growing season, 1: 2: 1 in the period before flowering, and finally 0: 3: 1 in the full bloom period. At the beginning, fertilizers were tested by Jay along with many other breeders. The results were EXCEPTIONAL! These results were not possible with former fertilizers. After improvement, a retail store was launched. In 1996, the Dutch formula was presented at a trade fair in Germany, and the highest quality Dutch fertilizers Formula together with the growing demand led to the start of wholesale operations throughout Europe.The Dutch Formula line was soon expanded by 100% of the entire natural "Natural Power" line, which contained "Root Stimulator", an enzyme supplement called "Enzymes", a GrowthBloom Stimulator called "Excellerator", and finally a ripening product called "Natural Power" ". The final. "After" Natural Power ", the popular" Aqua "system reached the line of wholesalers and distributors. Currently, more than 60 distributors in 22 countries around the world (including Russia and Japan) provide Advanced Hydroponics of Holland products, and the number of distributors and stores retail is still growing.